Saturday, July 19, 2014

EGAN Medical Opens Sales Booth at Bonanza

EGAN Medical to Develop Selling Profile at eBay Alternative

EGAN Medical has opened a sales booth at third party site Bonanza, EGAN's first venture involving third-party brokers and/or marketplaces since the company made the decision to discontinue selling on eBay due to treacherous (and criminal) behavior on behalf of eBay company PayPal and/or PayPal employees.

EGAN Medical to Sell at Ebay Alternative Bonanza

Bonanza is a relatively young, upstart third-party marketplace similar in some ways to eBay and Amazon. After careful consideration of a number of websites and third-party marketplaces, it was determined that Bonanza was primed and ready for the entry of a company like EGAN Medical into the marketplace.

Ebay Alternative

EGAN will retain its primary brand identity by operating under the Bonanza username EganMedical. Many of the products EGAN plans to make available for purchase through it's Bonanza sales booth will be similar and/or the same as our featured on the EGAN Medical website. However, in much the same way that EGAN utilized eBay as a resource for selling odd items and other products that for whatever reason were deemed unsuitable to become permanent installations or long-term additions to the EGAN Medical product catalog. While the plan is to maintain some element of surprise for those customers who do check out the EGAN Medical Bonanza sales booth, one safe bet is that the product offerings will be fairly heavy on compression stockings and maternity care products such as the Mini Cradle, a back & belly support for women who are pregnant, and the younger, scaled-down cousin of the Prenatal Cradle and Best Cradle.

There are three primary components to a sale sales presence at Bonanza: 1) A selling profile; 2) A sales booth; and 3) The actual product pages themselves.

EGAN Medical's selling profile at Bonanza can be located here:

The practicality of the URLs for the sellers' respective sales booths appear to make more sense then do the URLs for the user profiles. For one thing, they contain the username of the Bonanza seller in addition to a directory for booths, Bonanza's rough equivalent to what eBay calls an "eBay Store". EGAN's booth is located at the following address:

Finally, there are the actual product pages. While EGAN has as of the time of this writing only created a single product page, the development of a robust presence within the burgeoning marketplace is in the works.

Not surprisingly, EGAN's first product addition to the company's new Bonanza sales booth falls within the category of maternity belts and supports, a challenging category under which to sell within third-party marketplaces due to the decision sellers must make to categorize their products in either the 'Medical/Mobility/Disability' category under the 'Braces and Supports' subcategory, or list the products under the 'Fashion/Attire' umbrella category, "Maternity" subcategory and typically "Other" third-level category. The first EGAN Medical 

The following images describe the Mini Cradle in just enough detail to give prospective buyers sufficient information to make a purchase decision without over-burdening them with details.

Above is an image of a pregnant women wearing a Mini Cradle maternity belt, produced by the makers of the patented Prenatal Cradle.

Finally, the two images directly above contain a brief product description, a list of features and a list of the medical conditions for which the product is indicated to help treat.